UNITS brandbook cover

units.

Problem.

Design a business with the socioeconomic structures and environment present in Detroit during the mid 2010's influencing the mission and aesthetic.

Solution.

By training the unemployed natives of Detroit through glass and craft apprenticeships, this company will create recycled, indy-aesthetic lighting and containment Units to sell to the growing upper and middle classes in Detroit. This way we can potentially combat gentrification without shunning people away from the city, and make use of glass scraps we often see driving down John C Lodge.

Roles.

Designer, Photographer, Fake CEO.

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